Shein Social Media Ethics

Welcome to Shein! Shein is an ever growing online clothing company that values our customers needs. Shein customers expect that we value social responsibility, our employees and the overall company environment. As a company,

“Shein is fully committed to Fair Labor practices, environmental impact mitigation, and charitable cases.” — Shein

Shein employees are a part of a rapidly changing social media environment where employees will be dealing with audiences and individuals through various communications. Employees have a responsibility to customers to be credible, meaningful content and honesty.

Below is the Social Code of Ethics:

1. Shein employees display appropriate behaviors that represent the ethical code of Shein to the fullest. Employees will not engage in derogatory speech, violence, bigotry, racism, inappropriate sexual activities or harassment.
2. Shein employees respect and support the individuals of all communities and their rights
3. Shein employees are social advocates and supporters of ALL body types and of ALL types of individuals.
4. Shein employees will value honesty, advocacy, and fairness.

Social Media Ethical Expectations:

1. Copyright: Shein employees will respect the rules and laws regarding copyrights. IF there is any UGC or ideas from consumers, we will give proper credit to avoid any media crisis situations.
2. Value: Shein employees value ALL members and individuals. We stand for inclusion and representation and will do our best to do so.
3. Confidentiality: Information from consumers will be private and never need to worry that their information will ever be public. This is very confidential.
4. Shein employees should avoid situations that could compromise the appearance of Shein.

Social media Crisis:

In the event that there may be a social media issue or crisis, there is a plan to refer to as follows -

1. First and foremost, it is important to assess the situation. Social listening and social listening tools are very vital.
2. A crisis is something that is critical to the image of Shein. A management chart is needed. For each issue, a chain of command is important for each type of crisis.
3. Management channels to decide who deals with what.
4. It is important to stop and pause all outgoing content. To not seem insensitive to situations, it is best to show recognition to the situation at hand.
5. Acknowledge the issue and respond to the issue publicly.
6. Timing and speed is valuable.
7. DAMAGE CONTROL