It’s Time Your Pup Talks Back

How many times have you wished you could understand exactly what your pup wants? Wouldn’t it be nice to look at your little fur baby and ask, “Would you like the beef or the chicken option for dinner this evening?”

As much as we talk to our furry friends in hopes that they talk back, we all know it’s not going to happen…

Here at BarkBox, we try to make it just a teeny tiny bit easier for you to give your pet just what they want.

Let’s talk about what it means to be one of our BarkBox buddies. Her a Bark Box, your pup comes first. We don’t discriminate in any way! Every dog, every size no matter the breed are welcome! Our mission statement being, “dedicated to building products that foster the health and happiness of dogs everywhere.”

“That’s why we’re committed to creating the world’s best products and experiences to satisfy each individual dog’s distinct personality and preferences.”

Who We are:

But what kind of company is BARK? It’s a company that has gone to the dogs. We are committed to a culture that is open, inclusive, generous, and enthusiastic — just like our pups. United by this dog-obsession, we embrace diversity of all stripes and spots. If 90% of your camera roll is full of dogs, you belong here.

Target Market:

BarkBox has a very distinct and unique target audience that is very specific to their product. BarkBox is a subscription-based brand that delivers a unique experience to both the dogs and the owners. Each month a new BarkBox that is especially crafted and tailored to that month’s theme is sent to each subscriber.

The box includes: (valued at $40)

• 2 toys
• 2 all-natural bags of treats
• Chew
• Uniquely themed

Their target audience is dog owners and lovers. Statista tells us, “According to a pet owners survey, there were approximately 89.7 million dogs owned in the United States in 2017. This is an increase of over 20 million since the beginning of the survey period in 2000, when around 68 million dogs were owned in the United States.” That is a huge demographic.

Being a “pupper” lover myself, I am obsessed with all things dogs, especially cute themed toys. Are you kidding? So, let’s talk about how I would market to me, a consumer in their target audience. I originally heard about BarkBox through a fellow dog owner. She was excited to see her package arrive and then sparked my interest, but the word for me isn’t out there enough. BarkBox needs to be in the face of owners. What more do we love than getting packages? Packages that are cute, put together, and a little bit of a surprise. But there’s something even deeper than that, something we love more.

Not having to go into a store and having things delivered right to your door. As pet owners we are always picking up another bag of treats and the stuffing inside of the stuffed animal, somehow ends up outside half the time.

BarkBox should partner with different pet stores to advertise within their stores. Every time I check out, they ask if I would like to purchase this and that, or if I would like to donate to such and such. They could easily have a coupon, a discount, or some sort of advertisement at check out.

For as long as I have been a dog owner, I have yet to see a Twitter advertisement or Instagram for that matter. And if we want to talk about algorithms, there’s no reason why an ad for BarkBox shouldn’t be in my face every minute of the day.

Encouraging current subscribers to refer to a friend as well. We live in the world of social media influencers. They could easily have dog owners influencers review their product, or a monthly unboxing. How many famous pet accounts do we know of? Tons. Partnerships. Partnerships. Partnerships. Consumers love purchasing things to help them be more like people they love and idolize.

Unique:

BarkBox has such a unique selling point. They are for dogs and dog lovers, made and designed by dog owners and lovers. They make the ultimate experience for you and your pet, safe for your pet. Not only do they promise to supply satisfaction, if you don’t love it, they work with you.

BarkBox has been featured in USA Today, CNN, Today Show, GMA, Forbes and People.

According to TotallyGoldens, “If you want something to spoil your dogs a little more without taking an extra trip, this is a great service. BarkBox is also perfect for dogs that need variety in their lives and like to try different treats and toys. If your dog gets bored easily, BarkBox will always offer them something new and exciting each month.”

BarkBox sells the entire experience and a moment to bond with your pet. It gives you something you both can look forward to. With each month being different than the last, it will never feel tiresome.